President and CEO of Integrity First Financial Group, Inc., Alex Barnett came to the mortgage business early on and his experience includes a lineage of top sales management positions for some of the largest publicly traded mortgage companies in America. Disenchanted with the traditional model of mortgage companies, Alex sought to open a business with a strong national online presence and a focus on quality and customer service. Alex has responsibility for the marketing and sales divisions of the organization and has helped Integrity First Financial Group, Inc. grow to become a leading organization that generates new business from various marketing channels and client referrals. Alex holds a B.S. in law and society from the University of Santa Barbara.
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